Torch Awards for Ethics - Event Collateral

Across eight years at Better Business Bureau, I helped shape and evolve the visual experience for Torch Awards for Ethics, the organization’s largest annual initiative across Arizona and California. Each market required a coordinated campaign spanning web updates, social promotion, finalist and winner communications, presentations, sponsor materials, and event-day signage.

I approached the work as a flexible event system rather than a collection of isolated deliverables, adapting the program for different cities, venues, and audiences while maintaining a recognizable BBB presence. The resulting framework supported promotion before each event and created a polished, celebratory experience for finalists, winners, sponsors, and attendees.