Ethical Athlete Scholarship - Logo & Brand Creation
Repositioning an established scholarship for a younger, more inclusive audience
Brand & Campaign Design
I led a visual refresh for BBB’s Ethical Athlete Scholarship, a program designed to engage student athletes around character, integrity, and ethical leadership. The previous identity relied on separate male and female runner icons, which felt dated and limited its ability to represent the program’s full audience.
Working within established BBB brand guidelines, I developed a simpler gender-neutral mark with subtle motion cues and a more energetic typographic treatment. The renewed visual system extended across social campaigns, posters, web graphics, and video promotion, giving the scholarship a consistent and adaptable presence across the channels encountered by students, schools, and families.
