BBB - Impact Report

Beginning in 2020, I took ownership of BBB’s annual Impact Report, a key communication distributed to more than 20,000 Accredited Businesses. I established the visual direction and transformed organizational data, milestones, and program outcomes into an accessible editorial narrative that stakeholders could quickly understand.

The report became part of a broader print communications system that included flyers and publication advertising for different industries and audiences. Each execution required audience research and a shift in tone or emphasis while maintaining the credibility, clarity, and recognition of the BBB brand.