Sophie Bee Makeup | Brand Design

I worked alongside a talented, local makeup artist to create a brand identity for her business. She wanted the logo to be a little more fun and playful and I used her sketch as a basis. I created a few rough ideas and when she picked one I finalized the logo and created a horizontal, vertical, and monogram version that would suit all her uses. I designed a style guide (immediately below) for her so that she or anyone who helped her with her marketing in the future would have some best practices. I included a few marketing pieces (the billboard listed above and the poster and makeup mockups listed below) to show her how the logo would look and give her some ideas on how she could use it in the future. She wanted a brand that fit her personality and embodied the giving-back nature of her business and she was very pleased with the result!